PROJECT DESCRIPTION

Taiwan Tech held the D&AD exhibition as a publicity between the school's design department and the international community, so that the Taiwanese design field and the international design field can use the D&AD exhibition held by Taiwan Tech to let the outside world know more about the design of Taiwan Tech.

D&AD award is a world-known design award. As an educational institute in design, Taiwan Tech introduced award-winning works, as well as holding a workshop for new blood designers.

The color-pencil-like trophy is one of the most recognizable features of the D&AD award, showing that the colors of the trophy represent the class. On the other hand, Taiwan is famous for its fruits. Hence, we linked the two so as to raise curiosity by cutting a color pencil and revealing the fruit inside.

In the exhibition, the external and internal images are corresponding, the outside images are pencils, and the inside images are fruit slices. When people walk from outside, they will find out "what's inside the pencil.

This exhibition creativity has successfully created more than 10 online media reports such as: Campaign brief Asia, Posterposter, BrandingAsia Magazine and so on. We brought in 30% more audience than previous exhibitions.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Print

Primary Role of the Designer: Designer as activist

Client Relationship: An in-house on-going relationship

Intention of the Project: Unknown (NA) / Other (if other, please explain) Promote the Department of Design of Taiwan University of Science and Technology

Development Budget: Confidential / Not available

Production/Execution Budget: Less than $5,000

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Ken Tsai Lee

Art Director: Ken Tsai Lee

Designers: Hao Wei Tu

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Copywriter:

Illustrator: Hao Wei Tu

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Other Credits: Po En Wang - Film Director; Chiao Chang - 3D modeler

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