PROJECT DESCRIPTION

BYOMA is an exciting next-generation skincare brand aiming to disrupt the beauty status quo of over-treated, over-exfoliated skin with an innovative offer actively promoting skin-barrier boosting care and solutions.

We worked collaboratively with the BYOMA team to create a bold, innovative and colourful brand to shake up the world of modern skincare. The split device of the 'O' in the brand's logo is a nod to BYOMA's mission of breaking beauty barriers with breakthrough formulas. Modern typography and iconography lend beautifully to displaying the brand's pioneering science, ingredients, and innovation wrapped up in a shelf-popping, joyful, and sleek packaging design.

Made from fully recyclable, 100% mono-material plastic – and eliminating excess packaging like shrink wrap and cardboard outers - the brand's square bottle shapes enables easy and effective shipment to reduce its carbon footprint. Everything BYOMA creates has been designed to be refillable to encourage a circular approach to beauty.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Product

Primary Role of the Designer: Designer as craftsman

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

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