PROJECT DESCRIPTION

The Nike Run Club (NRC) app is more than a tool for athletes: It’s a space for personal growth, a focal point for a community of support, and a resource for those who practice the most OG sport of all; it is everything you need to start running, keep running, and enjoy running, more.

Training Plans and Audio Guided Runs (AGRs) are two features, unique to NRC, that exemplify that promise. AGRs motivate and guide you as you run, telling you when to slow down, how to speed up, when to take a break. Training Plans are collections of runs organized according to your specific goals, whether it’s starting your first race or setting a new PR.

As NRC’s library of content grew exponentially, Nike found itself with two key challenges: many users didn’t realize the depth of coaching expertise available, and those that did struggled to find or identify the type of run they wanted.

We were invited to define a new, extendable design system for AGRs and Training Plans that would help users navigate the app while creating a compelling and cohesive experience for NRC.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Digital

Primary Role of the Designer: Designer as change agent

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Louis Mikolay

Art Director:

Designers: Michael Taylor; Mackenzie Pringle; Dev Valladares

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Producer: Michael Di Leo; Victoria Thomas

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