PROJECT DESCRIPTION

Founded by Gabi Jennings in response to the disposable nature of products in the kids’ bath sector, Love Ocean aims to become a cherished part of every family’s bath-time routine.

The bottle structure acts as a talking point during bath time for parents to entertain their children with storytelling about the wonders of the ocean. The tail is a key feature for the brand, used above the brand name; its shape is reminiscent of a heart, linking to the brand name and a love for our ocean. It also evokes the fluidity of ocean waves and is set against a calming, sea spray-inspired, off-white and ocean blue colour palette.

Designed to be kept, the bottle can be refilled with reusable product pouches that can be delivered directly to people’s doors and sent back to Love Ocean for cleaning and reuse. However, if it is thrown away, the bottle is made from 100% recyclable plastic that is able to be widely recycled across the UK. In addition, Love Ocean has partnered with the Plastic Bank to fund the removal of the equivalent of 1kg of ocean-bound plastic with every bottle of Love Ocean sold.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Product

Primary Role of the Designer: Designer as craftsman

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

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