PROJECT DESCRIPTION

La Cocina opened the country’s first women-led food hall in the heart of San Francisco’s Tenderloin neighborhood. The 7,000 square foot La Cocina Municipal Marketplace offers economic opportunity to low-income women of color and immigrants, as well as a safe, accessible space with healthy and affordable meals for Tenderloin residents. We’re hopeful that, post-pandemic, the marketplace becomes a replicable economic development model for cities across the nation.

The Office team brought La Cocina's visual identity, which we had created previously, into the new space. With a goal of expressing La Cocina’s vibrancy and cultural richness, we developed environmental designs that reinforce the organization’s aim to cultivate food entrepreneurs and help them take flight. This includes a 6-foot neon La Cocina bird, a floor-to-ceiling installation of oversized spoon art, and a wall of posters in different languages heard throughout the neighborhood. The space was a collaboration with LMNOP Design.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) Project engagement

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Pro bono

Production/Execution Budget: Decline to state

Source of Funding: Other (if other, please explain) Pro bono

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CREDIT INFORMATION

Creative Director: Jason Schulte

Art Director:

Designers: Will Ecke, Rob Alexander, Merrill Heinrich

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Erin Ng

Printer:

Producer:

Other Credits: Dominique Mao - Production Artist, Reva Parness - Account Director, LMNOP Design - Interior Design

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