PROJECT DESCRIPTION

The Chinese character is the most ancient language within the four main writing systems in the world, among which, it is even the only language that is in use today.

"Hanzi Gong" is inspired by Kangxi Dictionary (1716), containing 47,035 characters (in Traditional Chinese) and categorized by 214 radicals. Through computer algorithms, the wireframe with thousands of words is thus created with 18,046 characters and 50 (1) radicals, with in total 51 series of works.

Hanzi helps put the language in content by revealing connections between different words and concepts. In the history of thousands of years, Chinese people have constantly improved and modified the writing forms of Chinese characters, and created Chinese calligraphy art.

As human beings, our emotions change all the time. Words and characters are tools for us to express more precisely of these emotions. What if the Chinese characters have their emotions? What would they look like? Observing the solids from the virtual perspective enables people to make Chinese characters come to their minds spontaneously according to their emotions at the time. Chinese characters are like human. "What that has never changed, what that might be changing".

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Digital

Primary Role of the Designer: Designer as author

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Less than $5,000

Source of Funding: Funded internally

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CREDIT INFORMATION

Creative Director:

Art Director: Jenwei Huang

Designers: Jenwei Huang

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