PROJECT DESCRIPTION

Nashville-based Asurion fixes tech devices. The company helps people every day, all over the world, with their technology. With the construction of their new Nashville Global HQ, Asurion wanted to dramatically increase the company’s visibility and bring its local teams together under one roof. Asurion’s story is tied to Nashville, and their local roots are expressed throughout the building. They wanted to share their unique story as a point of pride, to inspire their workforce. From massive wall illustrations - the series of 29 original illustrations are featured in work spaces across six levels of the complex - to 3d printed floor numbers showcasing intricate circuit boards, broken cell phone screens, international power plugs, and the myriad tools that their technicians use - we designed every installation and graphic in this new workspace to express a story about helping people: locally, nationally, and all around the world.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces: Apercu

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Kristine Matthews

Art Director: Marta Bernstein

Designers: Eli Kahn

Researchers:

Developers:

Copywriter:

Illustrator: Daniel Robinson

Photographer: William Wright

Printer: madexbinary - 3d Printing

Producer:

Other Credits: Amy McHorse - 3d Designer, Project Manager; Beth Grim - Production Design; Big Visual Group - Fabricator

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