PROJECT DESCRIPTION

What does gender equality look like, and how can data be used to communicate progress towards a more equitable world?

Pentagram partner Giorgia Lupi and team have developed a new data visualization brand system that combines the pragmatism of information design with the graphic expressiveness of a visual identity program. Created in collaboration with the Bill & Melinda Gates Foundation, the system was conceived to help tell rigorous, branded, and above all human stories about gender equality. The end result, dubbed a “creative platform,” is an innovative, data-driven visual language that represents a new model for how brands can communicate to their audiences with—and through—data.

As issues of gender equity, access, and justice become more and more acute thanks to Covid-19, the team saw a broad mandate for their work, with the understanding that gender is not a side issue, but indeed embedded in every aspect of human society. To date, data visualization about gender topics has often relied on sexist tropes, such as using pink for females and blue for men; isotypes with women in dresses; and an overemphasis of gender as a static binary.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Digital

Primary Role of the Designer: Designer as activist

Client Relationship: Unknown (NA) / Other (if other, please explain) Transactional Relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Giorgia Lupi - Partner

Art Director:

Designers: Sarah Kay Miller; Ting Fang Cheng; Talia Cotton

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Other Credits: Phillip Cox - Project Manager

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