PROJECT DESCRIPTION

Visibility matters. The desire to see ourselves represented without censorship is what keeps the language our lineage clear, pure and authentic. This un-self conscious attitude is the unifying attribute of all the artists, personalities and performers represented in FROCK. Started in 2019 as a website by photographer Eli Schmidt; FROCK features photo stories, interviews, performance and erotic films.

When designing this magazine we use the language of artist journals, homoerotic photography, and independent zine culture to create a platform for celebrating authentic queer joy. Working closely with the photographer and publisher Eli Schmidt, we treated every story as an experimentation of typography and photography pairings/juxtapositions that embody uninhibited messages and emotions — the kink in the straight line.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Print

Primary Role of the Designer: Designer as craftsman

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Less than $2,500

Production/Execution Budget: Less than $5,000

Source of Funding: Client

Typefaces: Slack, Aperçu, Love, Deflore, Cottonwood Std, Canela

Paper:

Materials:

CREDIT INFORMATION

Creative Director: John Kudos

Art Director: Ashley Wu

Designers: Fay Qiu

Researchers:

Developers:

Copywriter: Eli Schmidt

Illustrator:

Photographer: Eli Schmidt

Printer:

Producer:

Other Credits: Amanda Knott - Project Manager

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