PROJECT DESCRIPTION

Dark Matter Coffee’s long-established core brands–Unicorn Blood, A Love Supreme, Starry Eyes, and Machete–make up their Portfolio Blends foundation. After many years without a design update, they were due for a reboot. Cue the mind-bending, galaxy-hopping, sci-fi-centric, creative brief.

The core brands’ redesign aimed to captivate new customers with unstoppably beguiling visuals and to retain their loyal customers who had come to cherish their favorite coffee packaging. The cherry on the top–to make these designs a category disruptor.

Staying true to Dark Matter’s unconventional spirit, we did a deep dive into research. We developed rich stories behind each of the four blends, complete with complex, layered visual references, out-there symbolism, detailed color palettes, and intricate illustrations. Every design element on the package ties back into the overarching portfolio story, that of a New Worlds Fair–a fantastical vision of the future of coffee and possibly, dare we say, the planet.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Print

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces: Draft; Heavitas; Dropout

Paper:

Materials: Plastic

CREDIT INFORMATION

Creative Director: Jessica Zimmer

Art Director:

Designers: Jim Zimmer

Researchers:

Developers:

Copywriter:

Illustrator: Raul Urias

Photographer: Richard Gary

Printer:

Producer:

Other Credits:

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