PROJECT DESCRIPTION

This experiential graphic wall is the one visual sentence expressing culture and core beliefs of this architecture firm. This office lobby wall was identified to communicate the firm’s mission statement: Create. Meaning. Together. This statement, never used as a tag line, describes the firm's ethos to working with clients and their communities and is a distinguishing characteristic of how the company views the role of every employee in the firm. In a pivot from the expected use of a lobby to showcase typical marketing graphics and project showcase, the focus turned to the employee. The objective was to create an engaging no-tech experience that would inspire a deeper understanding of the firm for vising clients, community members, and future employees.

The key strategy was to present all employees equally without bias or hierarchy. Representing each employee as a part of a whole is the hand-drawn signature uniquely crafted to feel permanent and not easily changed. An equitable presentation of employees ranging from two weeks to thirty-two years in tenure, the use of signatures speaks directly to the respect, trust and responsibility given to every individual joining the organization.

The visual impact is unforgettable and exemplifies a brand truly experienced.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Service

Primary Role of the Designer: Designer as brand steward

Client Relationship: An in-house on-going relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: $2,501 – $5,000

Production/Execution Budget: $10,001 - $30,000

Source of Funding: Funded internally

Typefaces:

Paper:

Materials: Wood

CREDIT INFORMATION

Creative Director: John Sova

Art Director: Lea Schuster

Designers: Lea Schuster, Tony Montgomery

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Lea Schuster, AJ Brown Imaging

Printer:

Producer: MTRL DESIGN, Zongkers

Other Credits:

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