PROJECT DESCRIPTION

We wanted this kids-only area to be not just a safe play zone allowing parents to get a little alone time, but a space that kids would beg to visit all on their own. Our design is a cross between a secret hideaway and a playground, where zones are dedicated to age-specific play patterns, all with a uniquely Nickelodeon feel. Oversized letters that spell out PLAY! set the tone for the space while providing an engaging climbing structure. Fun and funny brand touches are found throughout, including character wallpaper which allows for regular refreshes. Even the washroom is designed to be vibrant and kid-sized, with fun-to-find accents.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Service

Primary Role of the Designer: Designer as brand steward

Client Relationship: Unknown (NA) / Other (if other, please explain) Partnership between licensor, hotel owner, and hotel operator.

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Sergio Cuan; Oona Stern

Art Director: Sebastien Bresson; Oona Stern

Designers: Sebastien Bresson; Anthony Petrie

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Other Credits: Nickelodeon, Licensor; Grupo Lomas, Owner; Karisma Hotels & Resorts, Operator; Arqtell s.c., Architects

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