PROJECT DESCRIPTION

Boutique Cheers is an online convenience store service specialized in Quebec based microbrewery products. Last year, they’ve annexed their own brewery and added their very own products to the offer - developing beers in small, limited quantities, to exclusively distribute within their shops.The design for the cans has a very strong visual impact - whether on the shelves or between the customer’s hands. Their extremely minimalistic visual goes against virtually anything on the market.

Knowing that the Boutique Cheers launches new beers monthly, it was imperative to create a complete and clear graphic system that allows to design new cans indefinitely and quickly. Two styles have been defined - the black background cans are brewed directly by Cheers, whereas the white background ones are developed in collaboration with other breweries. The visuals are derived from the brand’s global visual identity, also developed by the Agency - simple, but infinitely adaptable.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Product

Primary Role of the Designer: Designer as entrepreneur

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: $5,001 – $10,000

Production/Execution Budget: Less than $5,000

Source of Funding: Client

Typefaces: Pangram Right Grotesk

Paper:

Materials: Aluminum

CREDIT INFORMATION

Creative Director: Karl-Frédéric Anctil

Art Director:

Designers: ULTRAA (Karl-Frédéric Anctil)

Researchers:

Developers:

Copywriter:

Illustrator: ULTRAA (Karl-Frédéric Anctil)

Photographer:

Printer:

Producer:

Other Credits:

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