PROJECT DESCRIPTION

Background:
Franz Liszt Chamber Orchestra planned a complete renewal of its brand identity, with the aim of positioning the orchestra at the forefront of the international classical music scene, while helping involve a wider audience, including young concert visitors.

Idea:
The designers created a method for making music visible even to “general public” who cannot necessarily read sheet music. As a result of teamwork between musicians and graphic artists, a rethought notation system was born, by which virtually any piece of music can be visualized. In this music-driven dynamic identity, the graphic signals generated by the various sounds result in a unique, yet consistent look that forms the brand identity as a whole.

Execution:
The logo visualizes the first beats of Bartok's Divertimento, by which the orchestra pays tribute to Bartok's musical genius.
Given the dynamic nature of the identity, each member of the orchestra could have their own personalized logo based on their favorite piece from the repertoire.
The identity was launched on online and offline channels by a provocative "Can you see the music?" teaser campaign.
A custom developed logo design application involved the audience to become part of the brand renewal process.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as change agent

Client Relationship: Unknown (NA) / Other (if other, please explain) Project based

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: $10,001 – $50,000

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Attila Simon; Gyula Halász

Art Director: Laszló Herbst

Designers: Bianka Földi; Dániel Zelenák

Researchers:

Developers: Péter Fülöp

Copywriter:

Illustrator:

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Other Credits:

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