PROJECT DESCRIPTION
IN-FO.CO designed the exhibition graphics for the new Academy Museum of Motion Pictures’ permanent exhibition “Stories of Cinema.” Working closely with wHY Architecture, the ~300,000 sq ft of galleries feature a flexible graphic system, updatable over time, representing a diverse range of perspectives on the impact of moviemaking, past and present. The exhibition includes hundreds of original artifacts (ranging from zoetropes to E.T. and the ruby red slippers from The Wizard of Oz), as well as artist project spaces designed in collaboration with such Hollywood giants as Pedro Almodóvar, Spike Lee, and Hildur Guðnadóttir.
The exhibition graphics use a foundation of four key pillars: 1. Static, repeated texts create a sense of motion; 2. A cinematic “countdown leader”; 3. An emphasis on the “Academy Ratio,” a standardized 4:3 ratio and projection format; 4. Letterboxed images and quotes presenting multiple voices. Referencing color test cards and technicolor palettes, dramatic, saturated colors punctuate the dark, cinema-like gallery spaces, creating memorable moments and a reminder of the deep emotional connections that we all have to the cinema.
PROJECT INFORMATION
Entry Type: Single Entry
Channel: Immersive
Primary Role of the Designer: Unknown (NA) / Other (if other, please explain)
Client Relationship: Unknown (NA) / Other (if other, please explain) Project based
Intention of the Project: Introduction of a new product, service, or program
Development Budget: Confidential / Not available
Production/Execution Budget: Confidential / Not Available
Source of Funding: Client
Typefaces: GT Cinetype
Paper:
Materials: wood, plastic, metal, glass
CREDIT INFORMATION
Creative Director: Shannon Harvey
Art Director: Adam Michaels
Designers: Siyun Oh; Brian Walbergh; Kevin Lee
Researchers:
Developers:
Copywriter:
Illustrator:
Photographer: Joshua White / © Academy Museum Foundation
Printer:
Producer:
Other Credits: Exhibition Design: WHY Architecture; Motion Graphics: GenPop, Fabrication: Cinnabar, AV&T: Electrosonic
Academy Museum of Motion Pictures: Stories of Cinema
Category
Environmental / Experiential Design
Description
Winner - 365: AIGA Year in Design (2021)
Title: Academy Museum of Motion Pictures: Stories of Cinema
Design Firm/Agency: IN-FO.CO
Client Industry: Museum & Cultural Institution
Client Location: Los Angeles, California, United States
Juror Comments
“The art of a museum exhibit is to provide the armature for the media to shine. The design of the exhibition is masterful in that it allows the work to be seen without distraction. I visited the exhibition, and I found myself engaged and immersed in the content. More importantly, the graphics were simple and elegant. Job well done.” —Clement Mok
Self-Identified Distinctions: Social Releavance
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