PROJECT DESCRIPTION

Manhatta is a love letter to New York, and the people who make it unique. As the restaurant re-opened, the client wanted the branding to celebrate the people that bring the NY energy to life.

Perched 60 floors up the sweeping views capture the kinetic energy of the city and the branding is meant to capture the the heart beat of the city, the idiosyncrasies of the people which are the spark that ignite the streets we fall so hard for. The distinctive illustrations were inspired by two well known New York artist, Andy Warhol and Jason Polan. This free spirited sketch-style make the characters approachable and the space inviting for any occasion.

The Morris Project & the client felt it was important that a large cross section of diversity was represented in the characters.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Print

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces:

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CREDIT INFORMATION

Creative Director: Amy S. Morris

Art Director:

Designers: Xing Mu

Researchers:

Developers:

Copywriter: Brett Morris

Illustrator: Xing Mu

Photographer:

Printer:

Producer:

Other Credits:

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