The Mellon Foundation is the largest funder of the arts and humanities in the US, with a mission to build just communities enriched by meaning and empowered by critical thinking, where ideas and imagination can thrive. With an endowment of over $9 billion, the Foundation makes grants in four core program areas: Higher Learning, Arts and Culture, Public Knowledge and Humanities in Place.
Pentagram’s Eddie Opara and team have created a new visual identity framework for the Foundation that powerfully conveys its commitment to social justice in all of its grantmaking in the arts and humanities. Built around a flexible and dynamic logomark and color palette, the platform signals a link between the remarkable legacy of the Foundation and its ambitions for the future. As part of the project, Pentagram’s Yuri Suzuki and team composed sonic elements that extend the concept to an aural signature for the identity.
Pentagram collaborated closely on the project with Mellon Foundation President Elizabeth Alexander, Chief Communications Officer Vanessa Corrêa, and other leadership.
Entry Type: Single Entry
Primary Role of the Designer: Designer as brand steward
Client Relationship: Unknown (NA) / Other (if other, please explain) Transactional relationship
Intention of the Project: Re-launch, redesign, or update of an existing product, service or program
Development Budget: Decline to state
Production/Execution Budget: Decline to state
Source of Funding: Client
Creative Director: Eddie Opara - Partner; Yuri Suzuki - Partner
Designers: Ken Deegan - Associate; Pedro Mendes - Associate; Mary Kate Henry; Ruben Gijselhart; Issabella Hindley-Cupper; Lili Phillips; Thomas Campbell - Sound Designer; Gabriel Vergara II; Maxwell Sterling - Sound Designer; Tiffany Hultgren - Project Manager
Other Credits: Dana Reginiano - Project Manager; Joseph Törecki - 3D Designer; Justin Lawes - Animator
The Mellon Foundation
Brand and Identity Systems
Winner - 365: AIGA Year in Design (2021)
Title: The Mellon Foundation
Design Firm/Agency: Pentagram
Client Industry: Nonprofit & Public Service
Client Location: New York, NY, USA
Self-Identified Distinctions: Social Releavance