PROJECT DESCRIPTION

Sappi faced significant competition with its new premium Spectro paperboard. To drive awareness and preference for Spectro among earth-conscious print buyers, we created a dynamic pop-up book that tells the story of Spectro’s sustainable life cycle. Pop-ups naturally demonstrate the paperboard’s exceptional dimensional stability while special print techniques illustrate Spectro’s superior print surface.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Print

Primary Role of the Designer: Designer as brand steward

Client Relationship: Unknown (NA) / Other (if other, please explain) Project-based

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces: Feijoa; Circular; Lyon

Paper: Sappi Spectro

Materials:

CREDIT INFORMATION

Creative Director: Ed Bennett; Dustin Yerks

Art Director:

Designers: Kelly O'Halloran

Researchers:

Developers:

Copywriter: Kayla Epsman

Illustrator: Alex Pearson

Photographer:

Printer: Classic Color; Structural Graphics

Producer: Brad Smith; Sandra Chute

Other Credits: Simon Arizpe - Paper Engineer; Patti Groh - Director of Communications, Sappi North America; Phil Kjelland - Senior Integrated Studio Artist;

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