PROJECT DESCRIPTION

In the new limited six-episode series “Ragdoll,” London detectives pursue a serial killer who dismembers his victims for parts to make a grotesque, sewn-together body—a human ragdoll. Pentagram partner Matt Willey and team have created an opening title sequence that uses custom typography and layered images to capture the tone and complexity of the show, taking viewers into its twisted world.

Willey worked on the titles with his frequent collaborator, the graphic designer and art director Pablo Delcan. In keeping with the show’s general aesthetic, the team wanted to produce a sequence that was as analogue and hand-crafted as possible—making almost everything away from the computer and embracing the unpredictability of combined imagery, projections and hand-printed type.

For each episode a bespoke title sequence was created, composed of layered collages, projection and stencil type that echoed the nature of a ragdoll—a thing taken apart and pieced back together. Projecting these images onto the cast members, Willey and team explored the idea of seeing things through other things, both disorienting the viewer and drawing the eye to unexpected details, in the way that the scattered clues in the show both disorient and sharpen the insights of the main character.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Digital

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) Transactional client

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces:

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Matt Willey - Partner

Art Director: Pablo Delcan - Art Director

Designers: Bina Thorsen; Chantal Jahchan; Nick Marabella; Pablo Delcan

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Nadav Kander

Printer:

Producer:

Other Credits: Avery Cross - Project Manager; Delcan Company - Editing; Moses Boyd - Music; Ariana Gupta - Assistant Animator; Dominique Marchini - Assistant Animator

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