PROJECT DESCRIPTION

Inside Oracle’s new 1MM SF global HQ in Austin, an eclectic collection of more than 200 experiential installations encourages employee interaction and connection while delivering rich content about the culture, flora/fauna, and history of the Lone Star State to new recruits. Complementing the building’s more traditional signage system — also designed by our team — the art and graphics program provides an intuitive navigation system that helps employees and visitors orient themselves and describe their place in space via nameable, 2- and 3-dimensional landmarks instead of the often-cryptic room numbering systems of facilities. Interpretive plaques accompany most installations and act as a guided tour of Texas.

Seeking to bring delight to the workplace and offer a break from hours of screen-based work, we programmed various types of low-fi interactions throughout the 50K SF floor plates, then researched, wrote, designed, art directed, documented, sourced, produced, and managed the fabrication of the complete collection. Most installations are highly integrated with interior themes and finishes, and interactive moments were designed to ensure accessible use by all. Reflecting the client’s interest in celebrating regional creative talent, the project also includes the work of more than 25 Texas artists, illustrators, and photographers.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Immersive

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces: Choplin, Florent, Britannic, Founders Grotesque, Franklin Gothic, Hudson NY, House Script, Lydia, Pakenham, Poplar and more

Paper:

Materials: acrylic, wood, aluminum, custom printed wallcovering, LED-lighting, ferro-fluid lava lamps, Mexican oil cloth, football helmets, fry baskets, cafeteria trays, belt buckles, travel magnets, Topo Chico bottles, preserved moss, LPs, guitar picks, bike reflectors, frisbees, pinwheels...

CREDIT INFORMATION

Creative Director: Susanne Harrington

Art Director: Shawn Harrington

Designers: Matt Batista, Pam Caperton, Oscar Morris, Callie Gabbert

Researchers: Matt Batista, Pam Caperton, Oscar Morris, Callie Gabbert

Developers:

Copywriter: Mark Denton, Maggie Stephenson

Illustrator: John Mata, PopChart, Brave the Woods, Caitlin Alexander, BRIKS, Taylor Krzeszowski, Vincent Demois and Agathe Godeau, Nathan Walker, Brian Gossett, Becky Simpson, Gerardo Rodriguez, Jordan Swartz, Jessica Fontenot, Savannah Solis, Emily Eisenhart, Samson Barboza, Lauri Johnston, James Perez, Sarah Acevedo

Photographer: Project images by Matt Batista and Tre Dunham

Printer:

Producer: Moss, Inc.

Other Credits: STG Design - Architecture and Interiors; Will Gresham - Principal, Architectural Studio Director; Eileen Wright - Principal, Director of Interiors

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