PROJECT DESCRIPTION

The 2021 Art + Environment Conference, centered around the theme of "Land Art: Past, Present, Futures," features a data-driven microsite and "exhibition in a box" sent out to all virtual attendees. The virtual program brings together prominent writers, artists and social activists who contextualize, perform, and engage in art and environmental issues.

To reflect the monumentality of the earthworks in the exhibition, the system uses bold, condensed typography, while the logotype and color palette mirror the stacked boulders of Ugo Rondinone's brightly colored Seven Magic Mountains.

To promote the conference, the microsite features data-driven logotype that reacts to changing wind conditions in real time.

The "exhibition in a box" includes a 244-page catalog of Gianfranco Gorgoni's Land Art Photographs, a fold-out poster of Spiral Jetty, a multi-panel calendar of events, a hand-stitched program guide and a set of postcard-sized prints. The box itself is made of simple corrugated cardboard to suggest the raw materials used to create the iconic earthworks.

The Conference sold out and the "exhibition in a box" is now considered a highly valued collectors item.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as activist

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: $10,001 – $50,000

Production/Execution Budget: $30,001 - $100,000

Source of Funding: Nonprofit/NGO/trust fund

Typefaces: Caslon Doric

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Brad Bartlett

Art Director: Brad Bartlett

Designers: Brad Bartlett, Zeke Wattles, Kyuta Sato, Ali Torbati

Researchers:

Developers: Zeke Wattles, Ali Torbati

Copywriter: Amy Oppio

Illustrator:

Photographer:

Printer: Clear Image Printing

Producer:

Other Credits: Amy Oppio - Project Manager

Return to the Gallery